C.R.E.SOURCE Consulting | Sales Office Development

GENUITY
Multiple U.S. Locations
300,000 square feet
$32,000,000

Services:

Site Search Management

Leasing Due Diligence

Program Management

Capital and Expense Budgeting

Mission:

Genuity entered new telecommunications and internet service businesses. This initiative required that a new sales and marketing infrastructure be established throughout the United States. 50-offices in major and secondary markets had to be acquired and operating within one year.

Actions:

This assignment included the management of the office site selection, leasing and office build-out program.

A cross-functional leadership team comprised of functional managers and business unit leaders was established to set planning guidelines, define strategic requirements and establish the decision making process. Master schedules and project control budgets were developed; funding models were prepared and a management reporting procedure was instituted.

After reaching agreement with the leadership team as to the implementation approach, national brokerage and project management partners were hired. They assumed responsibility for providing distributed field resources for local site selection and project coordination.

Approvals and program decisions were controlled centrally, including all lease contracting, design approvals and construction contracts. Field activities were controlled through regular coordination meetings and quality control inspections.

Achievements:

The sales office leasing and build-out program was completed on schedule and within the approved budget.